Is the text that will be shown in the menu entry for that page
Is the text that will be shown at the top of the page (it can differ from the menu entry to allow shorter menu entries)
A page can have 3 visibility states:
Online: page is public and visible in the menu
Online hidden: page is accessible from the below indicated address but the menu link to it is not visible. To add a link to this page check out the Links section of this help
Offline: the page is not accessible to users
: modifies the menu entry for this page, highlighting it.
Left column not shown
: (only for the "Pop", "Fusion" and "Classic" styles) Allows you to remove the left column where the menu entries are shown, giving you more space for the page content.